Work Smarter, Not Harder:
Small Business Productivity Hacks for the New Year
The Manta Small Business Expert Series includes insight, ideas and professional advice, and the opportunity to learn from small business thought leaders. All you need to participate is a computer, smart phone or tablet with Internet access and speakers.
Manta Trends Up-to-the-minute small business webcasts are delivered as a series of one to three short webcasts, depending on the topic. Manta Trends webcasts provide timely, actionable advice on the latest issues confronting small business owners.
Register above to make sure you get a seat for the next event. (But don’t worry if seats are filled for the live event; the interactive on-demand format is available within 24 hours. Just check back here.) Connect with us on Facebook and Twitter for updates.
Guest: Manta’s vice president of marketing, Sara Oberst, teaches how to make the best of the new year while everyone else is hibernating, including how to:
- Test new tactics
- Finalize annual budgets
- Plan next year’s holiday marketing
How to Engage Customers and Build Your Small Business
Guest: Content marketing expert Joe Pulizzi teaches the model from his book, Content Inc., which includes six tenants:
- The “sweet spot” and content tilting
- Building the base and harvesting audience
- Diversification and monetization
Keep your best customers coming back
Guest: Customer retention expert Ron Cates discusses:
- How customer retention has evolved.
- How to reward loyal customers and drive referrals.
- Retention has gone digital: the online tools you should be using!
How fresh thinking can propel your small business forward
Guest: Innovation expert Dr. Steve Di Biase whose cornerstone philosophy is making innovation a discipline educates about:
- Definitions of innovation, leadership and entrepreneurship.
- Tactics to become more innovative and key success factors.
- How the collaboration process drives innovation.
A three-part series of 10-minute webcasts
Guest: Mark Giddens, one of Avalara’s founding employees who has worked in sales and use tax management for more than 15 years. He teaches:
- 10 easy-to-remember sales tax rules small businesses can’t ignore.
- Sales tax tips for online sellers, covering Amazon laws and the Marketplace Fairness Act.
- Tips for avoiding a (costly) sales tax audit—and what to do when things go wrong.
Everything you need to know to make sales & use tax compliance easy
Guest: Mark Giddens, one of Avalara’s founding employees who has worked in sales and use tax management for more than 15 years. He teaches:
- The big difference between sales tax and use tax, and how to determine nexus.
- How technology is impacting the sales tax landscape.
- Tips for avoiding a (costly) sales tax audit.
A 15-minute overview covering everything you need to know
Guest: Derrick Carpenter, senior vice president of Industry Solutions and Platforms at Bank of America Merchant Services, educates about:
- What EMV means to you and your business.
- Why the U.S. is switching to EMV computer chip-based credit cards.
- Steps to prepare to accept EMV cards.
Guest: Brett Relander, mobile marketing expert and author, top 100 social media power influencer and founder of TribeMedia and Launch & Hustle, provides insight about:
- A responsive mobile website is no longer optional. It’s essential.
- Text (SMS) marketing is a simple, viable option for small businesses.
- The majority of your customers open email on their smart phones, so think mobile first!
Guest: Brendan Shaughnessy, millennial marketing expert of Futurecast provides insight about:
- Gen Y is grown-up with enormous spending power.
- They’re creating a whole new mindset that’s changing everything and influencing everyone.
- They don’t respond to traditional marketing and advertising. Learn their languages of love and loyalty.
Guest: Susan Tucker, self-proclaimed marketing geek provides insight about:
- Why paid social media advertising should be a part of your marketing strategy, and how to create social media goals.
- How to choose the platform(s) that are best for your specific needs.
- Specific strategies for creating highly-targeted, trackable and effective ads.
Guest experts Jeffery Ingalls and Laura Roane provide insight about:
- Why health insurance literacy matters, even when you don’t have employees to cover.
- The Patient Protection and Affordable Care Act (“Obamacare”) is a law in transition; changes can affect your business.
- Health care reform isn’t just changing insurance—it’s changing the way health care does business. There are long-term potential effects for your small business.
Guest expert Joseph Hogue provides insight about:
- Crowdfunding (both reward and equity-based) isn’t just about raising money.
- Peer lending offers distinct advantages for small business borrowers.
- Business owners are using one or all of these alternative financing methods with great success.
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